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Quantified data on silicone technologies for rinse-off conditioners.
May 12, 2010
By: TOM BRANNA
Editor
Big hair is big, and so is that sleek sophisticated look. Silicone technology from Dow Corning (Booth 500) helps formulators craft those “ideal for me” products today’s consumers crave, whatever their style choice. While sensory testing has proven that certain silicones can make hair appear fuller, Dow Corning’s new image-analysis system quantifies the effect of select Dow Corning silicones on hair volume. Several silicone materials have been evaluated in rinse-off formulations, and they w...
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